Miami waves - branding

For my senior college final project, I finally got to cross a project I have always wanted to work on: to make brand a soccer team, real or not. Being from Miami, I wanted this team’s brand to reflect Miami’s art deco style as well as the Miami art scene that surrounded me as I grew up in both Miami and Miami Beach. This project included items that you would often find in any soccer team, everything from kits, scarves, and season ticket holder boxes to stadium layout, promotional items (such as bottle koozies in shape of a life jacket and flip-flops that leaves the team slogan imprinted on the beach sand), and billboard.